Chris Hemsworth aka Thor the Avengers hammerwelding god of Norse Mythology and founder of health and fitness platform Centr and Andrew Sugerman former Executive Vice President at Disney and new CEO of Centr are feeling inspired with a capital I.

The duo tells me that they are feeling more Centrd than ever following unification with athome strength equipment brand Inspire Fitness and they cant stop gushing about the platforms newly launched lifestyle focus that connects multiple threads of wellness including nutrition fitness and mental health— what Sugerman refers to as a users goto life coach that is there to help them make the best choices.

The new CEO says he cant wait to begin to enhance and expand Centrs portfolio of digital content equipment and wellness products.

Throughout my career I have had the opportunity to build some of the worlds largest franchises spanning Star Wars Marvel Disney and Pixar for global audiences through awardwinning content and quality consumer products Sugerman explains. Combining this experience in partnership with Chris to build the Centr brand into the global platform for a healthier and happier world was something that I just couldnt pass up.

Hemsworth is similarly enthusiastic sharing that Andrews experience and vision are a perfect fit for Centr and Im very excited for him to help us continue to grow in a dynamic way.

It is plain to see that a worldrenowned storyteller joining forces with the strongest Avenger would make for a partnership of the fitness worlds dreams. I myself would love to be a fly on the wall in content strategy meetings.

And while Sugerman did not meet Hemsworth during his time at Disney his teams crafted stories that brought the actor and the Thor universe to readers and consumers around the world and as fate would have it their paths were destined to cross.